B2C

Your ritual.
The choice that represents you.

Two personal offerings, clear and flexible: rare selections, or a blend that exists only for you.

Selection on request

Rare Leaf

You order when you want a personalized selection of rare teas. You receive 4 teas, chosen from your sensory profile — fully personalized each time, at your own pace.

  • 4 rare teas per selection
  • Personalization on sensory profile
  • Order anytime, on request
  • Selections evolve with your feedback
  • Elegant box + storytelling cards
  • Clear brewing instructions

Exclusive blend

Private Leaf

A single blend created exclusively for you. A new recipe created for one person. It is truly yours: name, story, brewing, first stock.

  • Unique, confidential recipe
  • Personalized name
  • Storytelling text
  • Elegant brewing sheet
  • First stock + option to replenish
  • Optional 1:1 meeting (recommended)

The difference

A clear choice, with meaning.

Rare Leaf

A selection of rare teas

Rare teas, carefully chosen for your profile. Ideal as a first step into rarity measured by taste.

  • 4 teas per order
  • Personalized to profile
  • Flexible, on request
  • Ongoing discovery

Private Leaf

Created from scratch

A new recipe created for one person. The highest level of exclusivity.

  • One unique blend
  • One-to-one project
  • Questionnaire (+ optional meeting)
  • Minimum commitment on composition

How you start

Profile, then tea.

  1. 01

    Tell us who you are

    You complete a short sensory profile (experience, preferred types, intensity, moments of drinking). For Private Leaf, the 1:1 meeting is optional.

  2. 02

    We select or create

    Rare Leaf: we choose 4 rare teas for you. Private Leaf: we propose an aromatic direction, name and recipe, then refine.

  3. 03

    You receive the experience

    Box, cards, instructions. Your feedback refines the next selection — or the replenishment of your blend.

Rare Leaf or Private Leaf?

Tell us what draws you. We’ll guide the next step, with clarity and elegance.

Request a selection